《老二非死不可》书中收录了知名财经创业人士方三文先生 62 篇发表于「雪球」的关于投资、商业、互联网、媒体的评论文章，以及雪球用户就文章进行的讨论。方三文先生是媒体和互联网的资深从业人员，也是一名长期的行业观察者。在创办雪球之前，他先后在南方报业集团和网易公司工作。雪球是方三文创立的一个专门服务于投资者的社交网络，它为用户提供投资组合管理、订阅跟踪股票信息以及和其他投资者交流等服务。
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