《推销学全书》是一本针对销售人员的指导书。书中首先介绍了推销的基础常识，包括推销的定义、推销人员的职责与素质和为什么要学习推销，其次讲解了两种特殊的推销手段：电话销售和网络销售，最后重点详述推销技巧，从推销员自身要具备的推销能力着手，讲述了推销时可能遇到的各种问题，并提供相应的解决方案，是推销员的必备用书。
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