新聞自由是新聞民主的基礎，變異的新聞自由又是消費主義興起的肇因；新聞業本身諸多理念體現了新聞民主，而新聞民主觀念的變異又導致新聞民粹主義的風行。本書分析了自由主義、消費主義、民主主義、民粹主義的社會思潮對新聞的重要影響，勾勒出新聞文化的成因、特徵與演變，對於有利於新聞業發展的文化傳統和新聞理念，作者充分肯定其價值；對於變異的新聞觀念，作者希望引起人們的警惕。究竟，自由與公平的新聞文化是否真的能夠實現？
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