百分百销售十二步 (TwelveStepsfor100%Sales))

销售是一种以获取财富为目的，以企业为组织，以市场为平台，以产品营销为手段的群体活动。业界曾流行一句话：销售就是和平状态下导致财富不断流转的软战争。的确，在经济全球一体化的当代社会，要做好销售工作，需要面对林林总总、五花八门的问题，同时，还要准确把握解决销售中所出现问题的最佳捷径。譬如，如何找到价格、利润与客户之间的契合点？如何对客户实施有效服务与管理，并让客户满意度持续提高？如何及时发现和有效控制销售中的不良行为?俗话说得好：良好的开端就是成功的一半。无论从事什么工作，假如一开始你就走错了路，入错了门，那就别指望能成功。在进行销售工作之前，你或许对销售工作迷雾重重，如同雾里看花。本书能够帮助你做好准备，克服销售过程中出现的紧张和挑战，以减少销售“体耗”，增加销售成果，把财运牢牢掌握在自己手中。本书会为你详细指明销售工作12步骤，教你如何开发与接近客户，以及如何培养客户忠诚度。教你如何塑造产品的价值，以及如何提出解决方案。教你如何要求客户转介绍，以及如何做好售后服务。从事销售工作的人是没有退路的，必须付出巨大精力和时间，才能在软战争中取胜！本书正是为那些想走出销售工作第一步、期望达到事业成功的人士所撰写的。它汇集了作者多年销售工作的宝贵经验，书中除了一些有益的建议外，还吸收了很多鲜活的案例，不管是成功的还是失败的。相信读完本书，你会找到在这场软战争生存、扎根、长大的三种源动力，进而使你在新的岗位上更有效地开展销售工作。（Sales is a kind of group activity with wealth acquisition as the purpose, enterprise as the organization, market as the platform, product marketing as the mean. There was a popular saying in the industry: sales is a soft war that causes the constant circulation of wealth in peace. Indeed, in a contemporary society with global economic integration, it is necessary to face various issues if you want to do a good job in sales. Meanwhile, You have to get a good grasp of the best shortcut to solve problems in the sales. For example, how to find the conjunction point in price, profit and customers? How to implement effective services and management to continuously improve customer satisfaction? How to timely find out and effectively control delinquenent conducts in sales? As the saying goes, a good beginning is half of success. No matter what work you are engaged in, if you start the wrong way and enter the wrong door, do not expect to be successful. Before the sales work, you may work in the fog, like smoke and mirrors. This book can help you prepare well and overcome the tension and challenges that arise in the sales process, so as to reduce energy consumption in sales and increase sales results and firmly grasp financial resources in our own hands. This book will give you 12 steps in detail to teach you how to develop and approach customers and how to develop customer loyalty. It will teach you how to shape the value of the product and how to put forward a solution; teach you how to ask the customer to introduce and how to do the after-sales service. People who are engaged in sales work have no return. They have to pay great energy and time to win in the soft war. This book is for those who want to step out of the sales work and expect to succeed in their career. It collects the valuable experience of the author in sales for years. In addition to some useful suggestions, the book also includes a lot of vivid cases, whether successful or failed. I believe that after reading this book, you will find three sources of power, namely survive, taking root and growth in this soft war so that you can develop sales work more effectively on new positions.）