内容简介超过90%的创业公司都以失败告终。数据显示：56%的创业公司活不过四年；其他44%的创业公司里，只有10%能够一直维持运营。这是个全民创业的时代，成功不只靠想法和努力，还要有正确的经营方式。你要比竞争对手有优势、承担更大的风险、对市场有更深的理解。这些，你都准备好了吗？就让这本小书为你理清思路，开始创业路上的深度思考吧。作者简介玛莎·麦克道威尔是企业家、互联网营销人员、作家和世界旅行者。曾在全球数十家国际公司（包括世界五百强）的最高管理层工作。本书署名allan green（艾伦·格林）为其笔名之一。
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