本书精选了24位中国富豪掘取人生第一桶金的故事，通过对他们的创业语录、创业小传、第一桶金及最后的创业启示四个部分，讲述了他们是如何抓住创富机会，如何勇敢地创业并将企业做大做强。同时，也对他们的创业行动、企业发展理念等做了精辟的分析和解读，告诉读者他们中很多人的起点如你我一样平凡，过程却与众不同，面对危机、瓶颈的应对措施更是精彩万千，给所有创业者树起学习和借鉴的榜样。
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