中国传统消费文化研究（The Research on Chinese Traditional Consumption Culture）

本书从文化的结构层次这一理论范式出发，挖掘中国传统消费文化的核心内涵与价值，力图突破消费文化研究中的西方范式和语境，为消费文化研究开辟新的领域。笔者认为，西方学者对消费文化的精辟论述并不能涵盖人类消费文化的全部内涵，尤其是有着五千年灿烂文明史的中华文化，也有着丰富的消费文化。消费价值观、消费需求、消费审美、消费习俗、消费传统等消费文化因素，本身源于亿万人民千百年来形成的社会实践，来源于劳动大众的日常生产生活实践，从理论角度概括和探析这些文化要素的特征和历史过程，有助于对当代消费问题的认识。实现全面建成小康社会的奋斗目标，不仅要转变经济发展方式，也要调整和树立科学合理、健康文明、绿色生态的生活方式和消费方式。加快构建中国特色消费文化，对扩大内需、保证民生、促进经济发展、缓和社会矛盾、提高人的身心素质、促进人的全面发展都有重要作用。（Starting from the theoretical paradigm of the cultural structure level, this book is to dig out the core connotation and value of the Chinese traditional consumption culture, as well as to strive to break through the western paradigm and context in the study of the consumption culture so as to open new dimensions for the study. The author thinks that the incisive expositions on the consumption culture made by the western scholars cannot fully cover the connotation of human being's consumption culture, especially the rich consumption culture of China, which has a brilliant civilization of five thousand years. The consumption culture factors, such as consumption values, consumption demand, consumption aesthetics, consumption custom, etc, themselves come from the social practice formed by the hundreds of millions of people for thousands of years, as well as from the daily production and life practice of the working people; therefore, to summarize and analyze characteristics and historical process of these cultural elements from the theoretical point of view will be helpful to grasp a recognition over the contemporary consumption issue. To realize the objective on building a well-off society in an all-round way, it is not only necessary to transform the pattern of economic development, but also necessary to adjust and set up a scientific, reasonable, healthy, civilized, green and ecological lifestyle and consumption pattern. To speed up the building of the consumption culture with Chinese characteristics will be of great importance to expand domestic demand, guarantee the people's livelihood, promote the economic development, ease the social contradictions, enhance the people's physical & mental quality and accelerate the people's all-round development.）