市场营销案例分析·低俗篇 (Marketing Case Study - Vulgar Part)

本书针对当今市场中企业营销正走向低俗化的深渊这个问题，选取典型案例分析总结，不仅为市场营销案例教学课程提供了很好的素材，也给企业的低俗营销敲响警钟。（This book selects typical cases for analysis and summary in terms of downturn of vulgarization of enterprise marketing in current market. It not only provides excellent materials for teaching of marketing cases but also sounds the alarm against vulgar marketing carried out by enterprises. )