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Title details for 分销渠道决策与管理 (Policy-making and Management of Distribution Channels) by Li Xianguo - Available

分销渠道决策与管理 (Policy-making and Management of Distribution Channels)

by Li Xianguo
ebook
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本书对分销渠道决策与管理工作的各方面予以详尽的阐述，首先讲述了分销渠道的基本内涵；其次阐述了一个完整的分销渠道管理过程，包括制定渠道战略、设计渠道结构、挑选渠道成员、激励和控制渠道成员、评估渠道绩效和渠道整合等内容

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese