本书选择凤凰卫视为个案，以其媒介组织的十五年历程为经，以新闻生产、历史—人文生产、全媒体生产的场景和实况为纬，考察生产情境、生产主体和生产活动共同构成的动态"过程—事件"，基于此，描述凤凰卫视从"立基于香港的境外体制外媒介组织"之归属角色走向"华语联结"之成就角色的演进轨迹。
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