本书共分7章,分别为品牌与消费习惯、入口之品牌认知、入口之打造品牌IP、餐饮品牌之战、品牌战地——门店及体验设计、品牌策划与品牌设计案例、知尖的工作方法。
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本书共分7章,分别为品牌与消费习惯、入口之品牌认知、入口之打造品牌IP、餐饮品牌之战、品牌战地——门店及体验设计、品牌策划与品牌设计案例、知尖的工作方法。
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